The 70 Series is a family of Toyota Land Cruiser models produced since 1984. It replaced the 25-year-old 40 Series as the off-road model of the Land Cruiser lineup, while the contemporary 60 Series (and later the 80, 90, 100, 120, 150 and 200 Series) developed into more comfortable passenger off-road vehicles. Despite major changes in styling and numerous technological updates, the 70 Series was designed to retain the off-road capabilities and durability associated with the 40 Series. The 70 Series was marketed throughout the world, except for countries like India, the United States, Mexico, Brazil and Korea where they were imported and put into commercial or private use.[citation needed] As a celebration of the Land Cruiser 70's 30th anniversary, Toyota temporarily marketed the Land Cruiser 70 series in the Japanese market for 12 months
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