The Toyota C-HR (Japanese: トヨタ C-HR, Hepburn: Toyota Shīeichiāru) is a subcompact crossover SUV produced by Toyota. The development of the car began in 2013, led by Toyota chief engineer Hiroyuki Koba. The production version of the C-HR was unveiled at the March 2016 Geneva Motor Show and started production in November 2016. It was launched in Japan on 14 December 2016. It went on sale in Europe, Australia, South Africa and North America in early 2017, and in Southeast Asia, China and Taiwan in 2018. The name C-HR can stand for either Compact High Rider,Cross Hatch Run–about or Coupe High Rider.