The BAIC B40/BJ40 originally debuted as a concept during the 2010 Beijing Auto Show, and it is controversial as it resembles the iconic Jeep Wrangler styling wise.
The Production BJ40 debuted on the 2013 Guangzhou Auto Show. The BJ naming system stands for BeiJing, the capital of country and brand name of the vehicle.
The BJ40 comes with a 2.4 liter four-cylinder petrol engine producing 143hp and 217nm of torque mated to a 5-speed manual gearbox with a minimum ground clearance of 210mm, an approach angle of 37 °, departure angle of 33 °, and a 24 ° vertical angle.